Triple Crown Sports, a Fort Collins business fixture since the mid-1980s and producer of youth and collegiate athletic events that stretch around the nation and into Mexico, announced this week the official shift of CEO duties from founder David King to his son, Keri King.
The formal transition ends David King’s 36-year stint as CEO, with Triple Crown Sports evolving from its slow-pitch softball roots to becoming the engine behind hundreds of annual championships in the youth sports of baseball, fastpitch softball, girls volleyball and girls basketball. Over time, TCS used King’s relationships within college sports to reinvigorate the preseason and postseason WNIT basketball events as well as create the men’s and women’s Cancun Challenge basketball tournaments and WNIT-concept postseason championships in Division-I softball and women’s volleyball.
Keri King, 37, has worked within the offices of Triple Crown Sports since childhood; he was the longtime event director for the 500-team Omaha SlumpBuster and was website/tech coordinator from 2012-14. In preparation for David King’s move out of the CEO office, Keri took over as COO in 2014 and operated as head of the Management Team, with all sports divisions reporting to him. Keri King was also added to the TCS Board of Directors in October 2017; the King family has been earnestly preparing for the changes at the top since 2011, using resources and instruction through the Harvard Business School and the Family Firm Institute.
“I’m very excited to be able to serve the needs of our full-time associates and customers. I’m thankful for the 36 years of service that Mom and Dad provided,” Keri King said. “They have built a company based on a strong culture of family first, respect of all and continuous learning. These values make up the special sauce called Triple Crown Sports. We will continue to focus on creating experiences that embed lasting, lifetime memories for serious athletes. Our sports events will continue to have that founders’ 1982 spirit of ‘doing things right.’”
David King, 61, began Triple Crown Sports with his wife, Annette, in 1982. With its home office located at 3930 Automation Way in Fort Collins, the company currently has 54 full-time employees and franchise operations in California, Arizona, Missouri and Georgia.
“Family continuance of Triple Crown Sports as a national company based in Fort Collins was key to our staff and our family,” said David King. “Keri will add a new energy to our business along with a strong knowledge of our core business in sports. I could not be prouder as a father.”