January 18, 2023, FORT COLLINS, Colo. -- Triple Crown Sports and Athletes Unlimited have forged a strategic partnership for 2023 that will look to combine the strengths of both organizations through cross-promotion and overall marketing support throughout the upcoming year.
Beginning with diamond-sport tournament offerings dating back to the 1980s, Triple Crown Sports currently produces more than 150 events in the youth and college arenas, today with particular emphasis in baseball, basketball, softball and volleyball. With its roster of proven athletes in basketball, lacrosse, softball and volleyball, Athletes Unlimited stands as a natural fit to be in association with TCS as AU expands its competitive game schedule.
The partnership is rooted in the important work of highlighting the skills of female athletes and elevating the presence of women’s sports. Athletes Unlimited rosters include some of the nation’s most proven and dedicated talents in their sports; meanwhile, Triple Crown has a long history of supporting women’s athletics, starting with youth fastpitch and evolving into the national college space with the Cancun Challenge and Preseason/Postseason WNIT in basketball, the NIVC in volleyball and the NISC and Puerto Vallarta Challenge in softball.
“This strategic partnership with Athletes Unlimited is great news for all of the teams, coaches and players who play with Triple Crown Sports.” said Andy Hansen, Chief Marketing Officer. “AU continues to transform women’s professional sports and now the TCS community will get first-hand insight into what’s in store for AU in 2023. Keep an eye out for updates from AU throughout the season and special appearances at some of Triple Crown’s top events.”
“Everyone at Athletes Unlimited couldn’t be more excited for this new opportunity to partner with Triple Crown Sports,” said Athletes Unlimited Sr. Director of Marketing Matt Biggers. “This partnership will allow us to combine the reach of both organizations to raise the level of awareness of all of the great things both organizations are doing in the world of girls’ and women’s sports.”
About Athletes Unlimited
Athletes Unlimited is a new model of pro sports where athletes are decision-makers and individual players are champions of team sports. Athletes Unlimited literally changes the game with faster play and new team rosters every week, delivering next-level competition and engagement in which every moment counts. The first season of women's softball took place in 2020, with the inaugural seasons of women's indoor volleyball and women’s lacrosse being completed in 2021, along with season two of softball. We completed our inaugural Basketball league, season two of lacrosse and volleyball, season three of softball and our inaugural AUX softball competitions in 2022.
For more information, visit AUProSports.com.
About Triple Crown Sports
Based in Fort Collins, CO., Triple Crown Sports has been producing youth, high school and college events for 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s DI Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. Triple Crown’s PV College Challenge features two sessions of the top DI college softball teams in the country each year in Puerto Vallarta, MX. TC fastpitch tournaments (including the 1,100-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes. TCS produces one of the largest youth baseball events in the world with the 700-team Omaha SlumpBuster during the College World Series. The Triple Crown Volleyball NIT has become the top-recruited club volleyball event in the country each February when 600 teams compete in Kansas City, MO.
TCS: Craig Buchanan, firstname.lastname@example.org, (970) 672-0566
AU: Scott Miranda, email@example.com, (914) 806-6771