Fort Collins, CO (February 25, 2022) – Triple Crown Sports (TCS) announced today that it has reached an agreement with BASE Sports Group (BASE) for the company to manage its sponsorship rights. BASE will have the exclusive rights to manage and sell sponsorship for the event operator and its portfolio of premier amateur sporting events around the United States.
“TCS is excited about the value that BASE Sports Group brings our organization,” said Andy Hansen, Chief Marketing Officer of Triple Crown Sports. “They’re providing a true end-to-end service that will enable us to measure how our sponsors are impacting our bottom line and help us build a better experience for our players, parents and coaches.”
BASE provides a 360-degree service negotiating, managing and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences, integrating its staff into support for activation, marketing and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“Triple Crown Sports has a tradition of building strong and engaged communities around their events,” said BASE Co-Founder, Mark Dvoroznak. “BASE is facilitating access for brands to directly integrate into the strong community that TCS has built. They create unique and valuable experiences for not just the athletes, but parents, coaches, and all attendees.”
TCS showcases over 100 annual events in sports such as volleyball, fastpitch softball, baseball, basketball and lacrosse, hosted in major markets from coast to coast. The organization welcomed 550 girls’ volleyball clubs in Kansas City, MO at the 2022 Triple Crown NIT, hosting over 20,000 visitors at the Kansas City Convention Center during President’s Day weekend.
Other notable events in TCS’s portfolio include the Colorado 4th of July, a fastpitch showcase that brings in over 1,000 participating teams; the Omaha Slumpbuster, which hosts over 600 club baseball teams; and the Cancun Challenge, an annual men’s and women’s college basketball tournament that takes place Thanksgiving week.
About Triple Crown Sports
Based in Fort Collins, CO., Triple Crown Sports has been producing youth, high school and college events for 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s DI Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. Triple Crown’s PV College Challenge features 8-10 of the top DI college softball teams in the country each year in Puerto Vallarta, MX. TC fastpitch tournaments (including the 1,000-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes. TCS produces one of the largest youth baseball events in the world with the 650-team Omaha SlumpBuster during the College World Series. The Triple Crown Volleyball NIT has become the top-recruited club volleyball event in the country each February when 550 teams compete in Kansas City, MO.
About BASE Sports Group:
BASE brings a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market.
BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences.