from left, Emily Allard, Carol Bruggeman, TC event director Stephanie Klaviter

The National Fastpitch Coaches Association began as a way to help college softball coaches assemble best practices when the sport was catching serious momentum in the mid-1980s, and it’s obvious how the solid roots of the past have led to a flowering and productive organization today.

With more than 5,700 members and representation from all 50 states and 11 foreign countries, the NFCA presses on with a relentless itch to share information and insight. It’s the kind of thoughtful conversation that helps inform coaches and excite players regardless of age and experience; if there’s a strategy or scheme or theory worth considering, the NFCA has tools to help you build a plan.

Triple Crown Sports was lucky enough to have the NFCA swing through the office in late March, and we sat down with Carol Bruggeman (Executive Director) and Emily Allard (Marketing and Sponsorship Specialist, Travel Ball Coordinator) to talk about the sport as it stands in 2019.

Q: In what was a surprise to many people, the softball community seemed to broadly agree that the days of getting college commitments from 13-years-olds had to end. How did you feel after the NCAA banned active recruiting of players before the start of the junior year of high school? 

Carol: We’re very proud of that fact, and for not only the 14u group but the 12u group. The whole community knows; it wasn’t only a softball issue, but softball was on top of the list in terms of the youngest age of the earliest commits. It was exciting for us to see the softball community come together: high school coaches, travel ball coaches, colleges at all levels, parents and players. We had a lot of players come forward on video and say they were in favor. We tried to hit it from all angles. For years and years, people said there was no way to change it, no way to legislate it. But the powers that be took it as a challenge. I give credit to Samantha Eckstrand, our legal counsel, a lot of credit. And to Joanna Lane, our director of education and D-I liaison, who coordinated a lot of those efforts. The community came together and said, we have an issue. It’s not great for 12- and 13- and 14-year-olds to be making decisions about college. Nobody liked it, and it got done pretty quickly to be honest.

Emily: Everyone took a sigh of relief; a weight was lifted off most importantly from the kids’ shoulders, but also the coaches. A lot of them felt they were in this agent role between parent and players and college coaches. Everyone stepped back and remembered why they were in the game in the first place … to focus on teaching again as opposed to getting these young kids recruited. They can get back to coaching them and helping them be not just the best players they can be, but the best humans they can be as well.

Q: There’s plenty of competition for the attention of athletes; what’s the approach the NFCA has for the continued growth of the sport?

Emily: Our community in general is such big sharers; everybody loves the spot and is invested in it and in giving back. We talk in the office a lot how the legends in our game are still coaching; having this open forum where everyone is willing to share for the betterment of the game. We’re still pretty new; this association is just 35 years old, and it’s fun to see everyone come together, especially for the education. That’s what the NFCA is here for, making sure anyone involved with parents and players has the right knowledge, and the good x’s and o’s … to get them credible information so they are able to pass it along.

Carol: That’s our challenge every day, to make sure we are keeping softball out in front and being innovative. It starts with the players – they have to have fun with their first experience with softball, or they will go to another sport. How do you have fun, have a good time? You need a good coach. That coach makes it a great experience, and that’s where we come in. We want to educate the coaches; make sure they can show that passion and teach the game. As it moves along, our coaches can continue to grow with education. We have various touchpoints – podcasts, webinars, clinics, a convention, classes – I could go on and on. Depending on what level you are on, we have something for you. We’re always trying to innovate. One of the things we did this year for high school travel ball coaches is an exclusive Coaching Tools Package. It’s a practice plan, and that’s what these coaches want. How can I implement something, and how can I get my hands on it right now? Every year you are a member, you get a fresh set of plans and videos that are just for our grass-roots members. We also have a Charts Package – 25 charts that high school, travel ball, college coaches would love to use. That’s been very well received, and the cool thing is all those charts came from member coaches.

Q: Softball will be played in the 2020 Olympics in Japan, but it’s off the board again for the 2024 Games in Paris. It puts a real crimp in the hopes of pushing fastpitch further than the NCAA championships, agreed?

Emily: I remember growing up and watching the (2008) Olympics, and I wanted to be Jennie Finch and play at Arizona, and I saw it – it brought me to the pro league. Young girls having those roles models, who look and talk and act like them, it’s exactly what our sport needs. We have to what we can to help the game grow internationally so we’re not on the bubble every time, and finding a way to get the pro league to be where we all want it to be. It starts with us. If people want to see softball grow at the highest level, they have to support it.

Carol: A kick in the gut. For four different Olympiads we were in, with no issue. We were out, now we’re back in for 2020, and in 2024 we’re going to be out again. We’re hoping in 2028 we’ll be back in, since it’s in Los Angeles and we’ll be hosting. Unfortunately, as popular as softball is in the Americas, the Asian countries and Australia, in the European part of the world it’s not super popular. We have partnered with the European Softball Coaches Association to help them educate their coaches and grow the sport. The more we grow it in Europe, where there’s the majority of the voting power in the International Olympic Committee, the better. USA Softball is doing clinics all over the world, trying to make sure fastpitch softball is considered down the road. But it’s a kick in the gut; it affects people being able to play after college. Our pro league continues to battle and try to get on track and grow; this year there are a lot of international teams in the pro league which is great, but I do worry a bit about what that means for the pro league down the road when we aren’t in the Olympics. We support the pro league, of course. We have to keep doing what we can to educate coaches not only in this country but globally, so softball can sustain its success and make it a no-brainer to be in the Olympics.

​FORT COLLINS, Colo. – Triple Crown Sports has entered into a multi-year agreement with BallerTV that will add livestream video coverage to more than 20 Triple Crown Fastpitch events, beginning in 2019.
 
BallerTV will have coverage of all fields and all games of the following 2019 events:
 
Event                                                                          Date                                                               
Bomber Shootout                                                        March 2-3
Spring Stampede                                                        May 11-12
Triple Crown OKC                                                      May 31-June 3
Zoom Into June                                                           June 6-9
Mountain Magic                                                          June 6-9
Texas State Championships                                       June 7-9
Zoom Juniors                                                              June 8-9
Colorado State Championships                                  June 14-16
Valley Invite                                                                June 14-16
Sparkler Juniors                                                          July 1-7
Chicago Midwest Championships                              July 11-14
10u, 12u World Series                                                July 12-17
16u, 18u World Series                                                July 15-20
Southeast Championships                                          July 14-18
Southwest Summer Nationals                                    July 18-21
14u World Series                                                        July 22-27
Super 72                                                                     Sept. 13-15
Ronald McDonald                                                       Oct. 18-20
City of Lights #1                                                          Oct. 25-27
City of Lights #2                                                          Nov. 8-10
Don Battles On                                                           Nov. 15-17
 
Visit baller.tv/triplecrownfastpitch for links and notifications for all of these events.
 
Baller TV will also share coverage at the TC/USA Nationals (July 15-18) with FloSoftball; FloSoftball has eight fields, with BallerTV handling the remainder.
BallerTV was founded in 2016 by co-founders Robert Angarita and Aaron Hawkey to provide live video coverage of amateur sports while creating sports media job opportunities in local communities. As of 2018, BallerTV is now a coast-to-coast operation with a network of thousands of broadcasters across the country.
 
“BallerTV is extremely excited to be partnering with Triple Crown Sports,” said BallerTV Account Executive Daniel Chun.  “As one of the leaders in the fastpitch world, Triple Crown continues to transcend the space and host top-tier events. We’re thrilled to provide a live stream service for athletes, parents and coaches to take their game to the next level.”
 
 “We are thrilled to be partners with BallerTV, which is a forward-looking and dynamic media company that will help more people follow the action at our tournaments,” said Andy Hansen, VP of Media and Branding at Triple Crown. “Our fastpitch events are nationally known for their value to college recruiters, so we expect coaches to be especially interested in using BallerTV to track the progress of players who may end up on their rosters someday.”
 
About Triple Crown Sports
Based in Fort Collins, CO., Triple Crown Sports has been producing college and youth events for more than 35 years, with approximately 90 events scheduled for 2019 in the arenas of youth baseball, fastpitch, basketball, lacrosse and volleyball. The TCS footprint includes both the preseason and postseason WNIT basketball events and the men’s and women’s Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. TCS youth fastpitch tournaments (including the 900-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes.

FORT COLLINS, CO – Triple Crown Sports has announced a partnership with FloSports, the innovator in live digital sports and original content, to provide live and on-demand coverage of multiple TCS events in youth fastpitch and college softball on FloSoftball.com, as well as men’s and women’s college basketball on FloHoops.com.

Beginning in 2019, FloSoftball will live stream all 34 softball games at the Puerto Vallarta College Challenge set for two sessions on Feb. 7-10 and Feb. 14-17, featuring college powerhouses such as Baylor, BYU, Mississippi State, South Carolina and Washington.

On July 1-7, FloSoftball will cover the action on 12 fields at the Colorado Sparkler and Fireworks, Triple Crown’s massive youth fastpitch event that draws more than 900 teams annually. FloSoftball will also live stream four games -- 14u, 16u, 18u Power Pool and All-American -- that highlight Festival Nights in Westminster and Aurora, Colo.

Later in the month, FloSoftball will air eight fields during the TC/USA Nationals, Triple Crown’s own highly regarded youth fastpitch national championship in North Atlanta on July 15-18. 

The slate of events ends for the year at the men’s and women’s Cancun Challenge. FloHoops will live stream all of the women’s games on Nov. 28-30, as well as the Mayan Division of the men’s event on Nov. 26-27. This event has more than a 10-year history of drawing some of the strongest and most exciting D-I college basketball programs from around the country.

“Teaming up with Triple Crown Sports to cover multiple youth and college events is a great opportunity to showcase some of today’s top up-and-coming players and collegiate student-athletes,” said Adam Fenn, FloSports SVP of Global Rights Acquisitions and Strategy. “TCS consistently organizes some of the biggest events and continues to build premium events that amplify the fan experience every year.”

“We are thrilled to partner with FloSports as our official streaming partner at our top club softball and college events,” said Andy Hansen, VP of Media and Branding.  “We consider them the leader in live sport event streaming, and their presence will add tremendous value both from a streaming and content standpoint.”
 
Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.

To access live and on-demand coverage of all softball and basketball games, visit FloSoftball.com or FloHoops.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.
 
About FloSports:
FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Softball, Basketball, MMA, Football, Wrestling, Track, Gymnastics, Hockey, and more.

About Triple Crown Sports
Based in Fort Collins, CO., Triple Crown Sports has been producing college and youth events for more than 35 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. TCS youth fastpitch tournaments (including the 900-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes.

On a softball field, there’s a lot that can happen – accurate pitches, solid hits, speeding fielders all playing out backed by a soundtrack of claps and hoots, with the loudest of cheers and the quietest of strategy-centric whispers filling the gaps.

That’s key, really, the space a softball field makes available for anyone who wants to cross the lines. And not only can young women simply take pleasure in playing a game, but they can find encouragement to seize an opening in their own lives.
 
When it’s really clicking for the Oregon Blaze fastpitch program, based near Portland, the sport of softball is more than an arena for breaking a sweat. From its start in Beaverton nearly 30 years ago, when Jim Marron and Lynn Buerer held a tryout and got blitzed by nearly three dozen 8-year-olds showing up, to today’s high-achieving crew of about 12-15 squads depending on the season, the Blaze wanted to solve problems and be a force for physical and personal development.

“In 1989 my daughter was born; she played T-Ball at age 6, and at age 7, Lynn Buerer and I decided it was time to even the playing field with softball. We called ourselves the Angels the first year; 35 kids showed for the first tryout,” Marron said. “We thought, we can’t leave all these kids out here and we wanted to give them an opportunity to play this great game. Next year, we formed the Beaverton Blaze, two teams, 10A and 10B. Most players were age 8 and 9; we wanted to maybe play a couple years and then be ready to function as a more competitive organization.

“The following year, 1998, we had three teams, 12A, 10A and 10B. The 10A team went 94-7 and played in the ASA National tourney in Broken Arrow, OK. We thought, if you’re playing on Saturday you did well, and we felt we did pretty well. Testing the waters like that at 10u was probably over-ambitious. Half the team was 9, a couple 8-year-olds … we had set a goal to qualify for Nationals, hell or high water. We said the more games we played, the better our situation would be. We started in late March and played into August. We were the team, people hated to see show up – it was always going to be tough to get through us.”

Mic Bowman, coach of the 18 Gold and 16 Gold feeder squad, got involved in 2000 when the softball world he saw lacked stability and focus. Sensing a huge opportunity was being frittered away for his daughters, Bowman immersed himself in the sport and relied on his enthusiasm for the game to provide what he couldn’t pull off because of experience.

“Around 2000, our Little League (softball) was having political issues, and I decided I didn’t want to be the parent who just complains, so I did something about it. I spent six months, literally, watching videos,” Bowman said. “I taught myself how to pitch, I went to pitching clinics, and I got familiar with travel ball coaches in the area … call it a six-month crash course on all things softball. When my oldest daughter was 9 or 10, I started coaching.

“The thing that has kept me going is seeing how much social pressure is being applied to young women to fit in some mold of acceptable behavior. That’s kind of pissed me off at the time. I wanted to do my best to prepare young women, not for any particular future but for the ability to choose their own future. To be a stay-at-home mom, or a corporate career person, all independent of the shape society wanted to put them in. This game gives a way to learn so many life lessons – dealing with failure, persistence, the value of hard work, teamwork, so many things – it seemed like a great opportunity. And even when my kids were done playing, it felt like the right way to give back.”

Oregon may sound like an athletic outpost, but the quality of softball players from the area continues to impress. For the Blaze, it begins with patience and a welcoming vibe in the early ages and is fortified with a desire to keep parents, players and coaches mindful of the long-term goal.

That goal might include a college scholarship, but the Blaze wouldn’t want to focus exclusively on that result.

“I started with younger teams, 10u and the like, and we didn’t travel, we stayed in the region. Fastpitch is a very big sport here,” said Blaze director James Lambert. “We host the Little League Softball World Series. We get a berth for hosting, and it’s a starting point for younger girls and helping us with numbers, and that’s big because there is pressure coming from soccer and lacrosse. The families that like it and want more tend to come over to the Blaze.”

“At the time, the softball wasn’t that great as a whole. We did identify that there were good players (in multiple leagues),” Marron said. “We wanted a structure so those players could get together and play in an advanced environment, and so we had to travel and find good teams to play. It got to a point where we could see other good softball teams in the area, as they had seen it could work. We were all about skill development and playing the game well – what teamwork means, and how to be strong in the mental part of the game. I spent 11 years going to an Arizona camp for skills and training insight. We valued forming good teams that got along, minimizing the drama.”

With that foundation, the Blaze moved ahead and started to address the gap that existed in terms of experience and game savvy with competitors from softball hotbeds like California, Texas and the Southeast. Some of those matchups didn’t end up well in the younger age groups (that’s not a shock, given the state might get four months of solid sunshine a year), but as players got older, the differences at 16u and 18u began to shrink.

In fact, that’s one reason why the Blaze is enthused about recent changes in college recruiting, because an Oregon player may look a bit green and unrefined at age 12 or 14. Another dose of competition and seasoning is exactly what the talent in Oregon thrive upon.

And in that thriving, the deeper usefulness of the sport can emerge.

“With competitiveness and things like that … it’s not the goal, but a means to achieve the goal. The ability to have enough confidence in yourself that no matter how many times somebody has told you what you have to do, you can figure out the right thing and then do it,” Bowman said. “The willingness to put in the work, to sacrifice, to see that if I spend three nights a week in the gym during January, it pays off in April and May … doing the grunt work to be ready for the glory. It’s a lesson that applies for everyone.

“To understand what it takes to be a softball coach, there’s no other sport remotely close, other than baseball, that has this visibility and focus on failure. You miss a shot in basketball, you try to get a rebound, but you’re part of 10 people continuously moving. In the batter’s box, everyone is looking at you, and success and failure is singular to you as an individual. If you let it beat you, if you let the fear of failure beat you, then you’re in trouble. I see a direct tie in how much you are willing to believe and commit to your instincts and the success you have, and it’s very immediate. There’s clarity not about your ability, but your ability to fight back.”

The modern age of softball is not short on challenges to the aspirations of the Blaze – some years, that aforementioned hunger for scholarships can wobble a team’s focus, and there are parents who lack that certain “off” switch when it comes to behavior in the stands.

But the positive results and meaningful changes within the players are much more plentiful and memorable.
 
“Every collection of players is different. We’ve had times with a group of players that was so focused on the recruiting side of things that is was very difficult to get any cohesion … those are years where we might win a lot of games, but it’s still very frustrating,” Bowman added. “Or we may have a group that plays together wonderfully as a team, and they don’t win as much because they are not as talented. It’s true – my motivation is to teach the kids, to allow them to express their passion for the game at the highest level they possibly can.

“We do our absolute best to aid the kids. Our approach to recruiting is a little different – we don’t come in and say we’ll get you a scholarship. We say, you’ll get the scholarship, and we are here to help and train. We communicate with college coaches, and I get behind the backstop and talk to college coaches, but it’s on behalf of the kids. The responsibility for recruiting is on the players, while the coaching staff facilitates and helps with connections.”

Up in the corner of the country, the Oregon Blaze knows the right angle to take.

from left, Charlie Pikas, Jaime Jimenez and TC event director Krista Crawford

The All-American Sports Academy sprang to life through the vision of fastpitch coaching icon Debbie Nelson, who founded the Northern California enterprise 21 years ago. The past 14 years have seen the AASA start and sustain travel teams in softball, showing plenty of muscle in tournament settings and deepening the pool of talented players filling college rosters – the 18 Gold squad is typically one of the strongest rosters in the country (and will play in our Sparkler/Fireworks tournament in 2019). AASA was the fastpitch home of Washington All-American and Team USA member Ali Aguilar.
 
AASA officials/coaches Jaime Jimenez and Charlie Pikas made the trip to Triple Crown’s offices in mid-September and stopped to share some thoughts and perspectives on their club and the shape of the sport.
 
What do you want to make sure parents and players understand about AASA before they suit up for you?

JJ: In the very beginning, our priorities were to put kids in college, to give them an opportunity to further their education and play. That was always a starting point that led us to where we are now. We’ve got quite a few college players in our alumni list now, which is pretty cool.

CP: We ask parents to support their athletes. It’s not easy playing at the level we try to have our teams play at, so there’s a lot of support needed, most obviously the financial (aspect) and the time. But it’s the mental support, and the physical support of a hug after the tournament. We want them to compete at a high level, and the parents need to get that going in. It’s going to take time away from family vacations in the summer, but your window to be on the journey with these kids is not very long. In the moment, it might seem like you’re giving up a lot, but then you look back and it’s done.

The game has evolved so much in the 14 years you all have played travel ball; what jumps out the most about the players in that time?

JJ: You’re seeing kids who are in way better shape; they seek out personal trainers, hitting coaches and pitching coaches, more than they did back then. The level of play is so much better with kids starting younger, and we also like the fact they play other sports to be well-rounded. You are a better softball player when you play basketball or field hockey or whatever. But really, the training out there has been a big difference maker in our sport. There aren’t any barriers.

CP: It’s what they are capable of … when I started coaching 20 years ago, it felt like fine china, and you didn’t want to break the kids. “Let the girls play, and it’s so cute to watch them…” now, it’s more exciting for me to watch a softball game than a baseball game. What these kids are able to do by allowing them to go out and push themselves and play at that level, it’s exciting. The game is taking off at a great rate, and we hope it continues like that.

How do you approach the question of trying to win, while also making sure you are developing players properly?

JJ: A lot of my younger teams will hear me say, I’m not that concerned about you winning games. What I’m concerned about is the development; when the winning time comes, usually around when they are 14s or 16s, winning helps the health of the franchise. But you still want to produce terrific kids. It’s a relief you see on the faces of the coaches for our younger kids when I say I’m not worried about you winning. What I want is for them to grow, so when they go to the next age group they can compete, and they’ll keep competing. Winning will come after all the hard work we all put in. It’s a recipe that will work if you trust it and follow it.

CP: “Trust the process” is the big catch-phrase right now, but you really have to get parents to understand what your team is, what level you are at and where you’re trying to go, and that they need to be realistic. You lay out that road map in the beginning, and keep that open line of communication going along the way, they can get through the tough times. It’s those coaches who have sole emphasis on winning and you see them get beat down after two or three tough weekends in a row … it starts to affect the team, and then you get parents who are frustrated. So you help the parents along the way, not just the kids, so they all can weather the storm. If a player has a slump in a tournament, it’s not like we are going to give up on that kid, so if we have a tournament where things don’t go well, it’s the same thing.

What are some of the goals for AASA heading into the 2019 campaign?

JJ: The first thing that’s got us excited is having a 10u team in Seattle; the second part is, I’m completely bought into our youth teams right now. We have some strong young teams, and that’s the future for us at a high-level way. Our older teams are always competing, but we’ve always struggled in the younger ages and I think we’ve cleared that hurdle and will really surprise some people.

CP: There’s some transition at the 18 Gold level where we’re seeing some new faces. There’s stuff to be excited about at every level, with some different expectations and excitement levels.